Patagonia Behind the Scenes

Patagonia, photo by Caroline Treadway.

This past March we spent two weeks shooting photo and video in southern Argentina for The North Face. My long time friend (and talanted photographer in her own right)Caroline Treadway came along to assist. I thought it might be fun to get her perspective on the whole shoot — especially because she is a blogging ninja. So I asked her whip up something. Here’s what she had to say:

The North Face could have shot their fall/winter performance line anywhere. But the cool thing about TNF (and they’re not paying me to write this) is that they wanted photos of their athletes using and abusing the latest gear in real conditions – a reflection of the company’s desire to tell authentic, athlete-centered stories that are not only inspiring but good marketing, and great for me, because it meant a trip to Patagonia. Check out the rest of my behind the scenes post on Tim’s blog!

Advertisement